Make One Swap ™
A marketing campaign that refilleries can implement together to increase awareness and sales in July.
Save Time + Energy
Increase Awareness
Increase Engagement
Increase Sales
Last year, an estimated 17 million Americans and 1.5 million Canadians embraced the Plastic Free July® Challenge, with most focusing on avoiding single use cups, drink bottles, and plastic food wrap. But the simplest way to avoid disposable plastic is by refilling everyday personal care products, cleaning products, and dry goods in a clean container over and over again.Â
Yet, despite the growing movement, many people still don’t know what a refill store is—let alone that one might be in their own town. That needs to change. But how? By making their local refill store the go-to, easy solution for completing the Plastic Free July® Challenge.
The Refillery Collective has created a ready-to-market campaign that will help you engage your Instagram followers and invite them to shop with you this July.Â
Make One Swap™ Instagram Marketing Campaign
Make One Swap™Â
This Instagram Campaign highlights the Plastic Free July® Challenge, encourages people in your community to join, and sets your refillery up as the solution to achieving their goal.
This campaign includes a PDF with:
- Campaign Overview
- Campaign Timeline
- Instagram Carousel Template
- Brand Partner Post Templates
- Brand Ally Caption Templates
- Comment Reply + DM Templates
- Post Campaign Review Guide
This is the first ever Refillery Collective marketing campaign designed to be implemented with all refilleries across the U.S. and Canada. Together, we can make a bigger impact, attract more attention, and elevate refill to the mainstream. To participate in this campaign, purchase (only $28) your 2025 Make One Swap™ Marketing Campaign PDF.
Make One Swap™ Meetup
Learn more about the Make One Swap™ Campaign during our introductory meetup on Tuesday June 3, 2025 at 10am Eastern inside the community platform. Login here. Not a member of The Collective? No worries, fill out the application here to join.
Online Video Meetup
- Where: Inside The Collective Membership community platform
- Date: Tuesday June 3, 2025
- Time: 10am Eastern
Can't join us live? No worries, you can access the recording anytime after the live meetup!
